about us

Yunhe is located in the southwestern part of Zhejiang Province. It shares the same longitude as Beijing and the same latitude as Mount Qomolangma, serving as the geographical center of Lishui City. Like a green emerald on the upper reaches of the Oujiang River, it is home to China’s Most Beautiful Terraced Fields. Known as the Chinese Wooden Toy Capital, it is also one of the world’s major R&D and manufacturing bases for wooden toys. Zhejiang Xinyun Wood Industry Group Co., Ltd. is right located here.

Zhejiang Xinyun Wood Industry Group Co., Ltd. is a leading enterprise in the wooden and preschool educational toy industry. It houses the Zhejiang High-tech Enterprise R&D Center and Zhejiang Enterprise Technology Center, standing as an outstanding leader in China’s wooden toy manufacturing base. It is currently one of the largest private enterprises at home and abroad integrating the R&D, production and operation of preschool educational toys, cultural products and animation businesses.The company has established long-term strategic cooperation with major international chain groups including Walmart, COSCO, Disney, Amazon, IKEA, LIDL and ALDI. It has set up R&D and sales centers in dozens of European and American countries. International toy brands such as Acool Toy and Little Red Bird Toy achieve an annual sales volume of billions of US dollars, making the Xinyun brand renowned across the globe.

Founded in the early 1970s, the enterprise established Zhejiang Xinyun Wood Industry Group Co., Ltd. in 2003. The Group owns 2 overseas trading companies, 9 branch companies and hundreds of supporting cooperative enterprises. Covering a land area of 200,000 square meters with a construction area of 280,000 square meters, it employs more than 5,000 staff members.It mainly engages in preschool educational toys and crafts. Its products cover eight major categories with tens of thousands of varieties: wooden toys, children’s furniture, scene play sets, intelligent jigsaw puzzles, craft ornaments, horse stables and birdcages, train tracks, and children’s wooden houses. Products are sold to more than 100 countries and regions across Europe, America and Asia, as well as tens of thousands of domestic preschool education institutions, winning wide recognition and popularity among customers.

The Group has been awarded many honors, including National Forestry Leading Enterprise, National Honest and Law-abiding Township Enterprise, Outstanding Enterprise of China Wooden Toy Industry, National High-tech Enterprise, National Demonstration Enterprise for Agricultural Product Processing and Export, Key Cultural Enterprise under Zhejiang Cultural Industry Development “122” Project, and Excellent Enterprise for Zhejiang Brand Culture Construction. Its trademark Yidian has been recognized as a China Well-known Trademark, and the Yidian series products have been rated as Zhejiang Brand-name Products.