Production Management：Every toy, whether simple or complex, goes through dozens to hundreds of production processes.The Group boasts over 1,000 sets of professional equipment and a 120,000-square-meter factory, with dozens of workshops covering blank processing, painting and other procedures, supporting an annual production capacity of hundreds of millions of yuan.All new products pass repeated quality and safety evaluations and internal testing with official inspection reports. Unqualified items are blocked from the next process, and every workshop procedure reserves the right to reject defective semi-finished products. This mechanism effectively controls costs while ensuring stable product quality.
Product Development：The New Product Development Department comprises market research, design, engineering and sample production teams. Designers create accurate solid models and drawings while collecting key data for development management, which optimizes product structure, reduces errors and simplifies design revisions. It shortens the cycle of design, sampling and delivery, and enhances product quality, functionality and safety.Customized design adjustments are available to fully meet clients’ personalized needs. Computer coloring and rendering generate lifelike visuals at the initial design stage, enabling faster and more precise design services. The design team also uses graphic software to develop bright, vivid silk-screen patterns, further boosting the appeal of wooden toys.Through close collaboration, the department has independently developed thousands of toy styles, with hundreds patented. The Group provides custom design services for global well-known brands such as TRU, Walmart, Carrefour and IKEA, turning clients’ creative concepts into mature industrial products.