In recent years, Yunhe County has leveraged its advantages in the wooden toy industry and issued policies to promote high-quality industrial development. It deeply advanced the integrated development model of "wooden toys + early childhood education, elderly care, cultural tourism and cultural creativity", continuously extended the industrial chain, boosted collective village economy and farmers' income, and fully broadened the local path to prosperity. Yunhe has also planned and constructed a cross-border e-commerce industrial belt for wooden toys, deepened cooperation with platforms such as Alibaba and Amazon, cultivated a number of leading e-commerce enterprises and cross-border e-commerce entities, introduced high-quality cross-border e-commerce operation service providers, and built a full-life-cycle e-commerce service system integrating conference, training, freight, logistics and warehousing.

Secretary-General Xu Zifan recently conducted an in-depth inspection and visit to the Yunhe industrial belt to fully understand its development status and future potential. He visited multiple wooden toy enterprises and held in-depth exchanges with entrepreneurs and industry experts, learning about remarkable achievements in technological innovation, market expansion and industrial chain improvement. The visit aims to strengthen regional cooperation, realize resource sharing and complementary advantages, further enhance the overall competitiveness of the Yunhe industrial belt, and promote exchanges and cooperation among the toy and maternal & infant industry sectors across Zhejiang Province.

September 9th

Banqiu

Secretary-General Xu Zifan communicated with Mr. Qiu about new product positioning and product line development, and discussed talent resources in Hangzhou. It is expected to expand brand influence by launching more offline interactions with childcare institutions, parent-child families and public welfare activities.

Mile E-commerce

During in-depth communication with Mr. Chen, Secretary-General Xu Zifan analyzed diversified consumer groups of chess toys, covering children aged 4–12, kindergarten pupils, primary and secondary school students, college students and the elderly. They focused on patented design and product advantages, discussed how to enhance product attractiveness and competitiveness through innovative design, meet the needs of consumers of all age groups by giving full play to superior strengths, and further expand the market influence of chess toys via education and marketing strategies.

Zhejiang Minsen Toy Co., Ltd.

Secretary-General Xu Zifan exchanged views with Mr. Wang on the development of foreign trade and domestic sales, the construction demand and material craftsmanship of pretend play toys, and focused on learning about exhibition participation in recent years.

September 10th

 Zhejiang Dasen Arts & Crafts Co., Ltd. (Umu)

Secretary-General Xu Zifan exchanged practical experience with Mr. Wei of Dasen on traditional foreign trade, self-owned brands and cross-border e-commerce of wooden toys in European and American markets. They discussed the current market situation, chaos in the wooden toy live-streaming industry and serious product homogenization, agreeing that it is necessary to raise public awareness of wooden toys. Located in Yunhe, China's Wooden Toy Capital in southern Zhejiang, Zhejiang Dasen Arts & Crafts Co., Ltd. specializes in the production and sales of wooden toys and wooden crafts. Its products are exported to more than 20 countries and regions including the United States, Canada, the Netherlands, Japan, South Korea, Hong Kong and Taiwan.

 Xinyun Group

Secretary-General Xu Zifan visited the exhibition hall of Xinyun Group on site, learned about its brand development, and explored cooperation in educational toys and childcare projects. Zhejiang Xinyun Wood Industry Group is a leading enterprise in the wooden and early childhood educational toy industry, owning Zhejiang High-tech R&D Center and Zhejiang Enterprise Technology Center, ranking among the top players in China's wooden toy manufacturing base. It is one of the largest private enterprises nationwide and globally integrating R&D, production and operation of early childhood educational toys, culture and animation. The group has established long-term strategic cooperation with global retail giants such as Walmart, COSCO, Disney, Amazon, IKEA, LIDL and ALDI, and set up R&D and sales centers in dozens of European and American countries. Its international brands including Acool Toy and Little Red Bird Toy achieve annual sales of billions of US dollars.

Yunhe Zhaxi Import & Export Co., Ltd.

 Secretary-General Xu Zifan focused on discussing new product development plans and in-depth demands for cross-border e-commerce development, emphasized the importance of improving customer transaction conversion rate, analyzed differences between domestic and foreign orders, and formulated targeted marketing strategies for key regional markets. The company has a strong demand for design talents and hopes to connect with design competitions and overseas designer resources in the future.

Yunhe Carpet Crafts Co., Ltd.

 Secretary-General Xu Zifan learned about its cross-border development demands, current brand status and export volume of educational toys. Founded in 2017, Yunhe Carpet Crafts Co., Ltd. is mainly engaged in the processing, production and sales of crafts, bamboo and wooden toys, teaching aids, furniture and maternal & infant products, as well as import and export business and toy design & R&D.

Zhejiang Hufulai Toy Co., Ltd.

Secretary-General Xu Zifan learned about its cross-border e-commerce demands, overseas market development and IP co-branding cooperation. He pointed out that the wooden toy industry faces severe homogenization competition and needs to break the traditional development model.

Yunhe Youmei Toy Co., Ltd.

Dedicated to high-quality educational wooden toys, Yunhe Youmei Toy Co., Ltd. integrates product development, design, production, processing and sales. It focuses on developing intelligence-oriented wooden toys based on children's potential development, integrates advanced Chinese and Western early childhood education concepts, and adopts the method of education through entertainment to create innovative, high-quality, eco-friendly and safe educational wooden toys for Chinese kids.

Yunhe Zhiduoxing Toy Co., Ltd.

Located in Yunhe, the reputed "Home of Landscape & Fairy Tales" and "China Wooden Toy Capital", Yunhe Zhiduoxing Toy Factory mainly produces educational toys, wooden building blocks, jigsaw puzzles, wooden xylophones, pretend play toys, Kongming locks, disassembly & assembly toys, wooden tangram puzzles, trojan walker series, bead threading series, foreign trade brand products, customized products, clearance items, new arrivals, stacking games, wooden cutting toys, bead mazes and other categories.

Green Forest Early Childhood Education

Secretary-General Xu Zifan visited the exhibition hall of Green Forest Early Childhood Education on site, learning about its industrial park development plan with a complete industrial chain integrating production, sales, industrial tourism and industry-university-research cooperation. As a professional enterprise engaged in the R&D, production and sales of early childhood education equipment, wooden toys and children's furniture, Green Forest Early Childhood Education is the first listed company on the New Third Board in China’s wooden educational toy industry. Adhering to the original aspiration of "manufacturing educational toys with the highest safety standards for Chinese children", it pursues excellence in product quality and service quality. Meanwhile, it cooperates with universities to jointly cultivate industrial talents, explore new development directions and tracks, boost economic development in ethnic regions, and fulfill social responsibilities with practical actions.

September 12th

Wanfeng Culture

Mr. Liu from Wanfeng Culture visited the Association and discussed with Secretary-General Xu Zifan the development status of intangible cultural heritage cultural and creative products, cooperation demands for educational toy projects based on intangible cultural heritage, and focused on the overseas promotion plan of intangible cultural heritage. By analyzing market pain points through product sales, the enterprise integrates modern technology with intangible cultural heritage to drive innovative and sustainable development. Centering on mortise and tenon craftsmanship, Wanfeng Culture has developed solid wood mortise and tenon model and building block series such as West Lake Jixian Pavilion and Palace Jade Green Pavilion. Its products integrate Song-style culture and digital creative technology, fully highlighting Hangzhou's regional cultural characteristics.

Kind+Jugend 2025 Cologne International Juvenile Goods Fair

As the "weather vane" of the global maternal and infant industry, Kind + Jugend is the world's largest and most influential professional juvenile goods exhibition, hosted by Koelnmesse, a century-old renowned exhibition organizer. Held annually, the 2025 fair grandly kicked off at Koelnmesse International Exhibition Center from September 9 to 11. The Secretariat led member enterprises of the Association to attend and inspect the exhibition, learning about global trends in maternity & baby products, toys & education, home textiles & decoration, furniture & facilities, travel gear and maternal & infant care brands, and witnessing the new revolution in parenting, entertainment and travel lifestyles. This year's fair launched the new Trend Space as a core platform for forward-looking insights. Representatives from leading brands, start-ups and retailers, as well as sales, marketing and R&D experts, can consolidate existing partnerships and establish new cooperation. Visitors can also attend wonderful lectures, exciting panel discussions and in-depth exchanges on current industry issues and challenges.