Zhejiang Xinyun Wood Industry Group Co., Ltd.
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Yunhe County Party Secretary Li Shichao visited and conducted research at Zhejiang Xinyun Wood Industry Group

2026.08.04

On the morning of August 3, Li Shichao, Secretary of the Yunhe County Party Committee, led a delegation to visit and investigate Zhejiang Xinyun Wood Industry Group. Li Shichao viewed the photo taken in 2003, which featured Xi Jinping, then‑Secretary of the Zhejiang Provincial Party Committee, together with Chairman Liao Fuxin, and revisited the General Secretary’s instructions: “You have turned small toys into a big industry reaching across the world. Private enterprises should pursue innovative practices. We want both lucid waters and lush mountains as well as gold and silver mountains. We must uphold the pursuit of progress while ensuring stability, forge ahead with resolve, and sustain high‑quality green development. The private sector constitutes a vital component of China’s national economy. Seize favorable opportunities to grow your enterprises bigger and stronger.”


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Over the years, Xinyun Wood Industry has kept these instructions firmly in mind. It has focused on its core business of Yunhe wooden toys, adhered to high‑quality green development, and boosted the growth of Yunhe’s fairy‑tale wooden‑toy industry.


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During the on‑site inspection at the enterprise exhibition hall and after hearing reports on industrial innovation and market expansion, Li Shichao made the following requirements: leverage Yunhe’s core strengths in wooden toys, stay true to the original aspiration of enriching the people through real‑economy development, pursue meticulous craftsmanship with persistent efforts, further deepen the cross‑border integrated development model of “wooden‑toy plus”, rely on platforms such as the China R&D Center for Wooden Toys, promote the in‑depth integration of new technologies including artificial intelligence into full‑chain product innovation, and fully drive industrial transformation, upgrading, quality improvement and efficiency gains for the wooden‑toy sector.


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Going forward, Zhejiang Xinyun Wood Industry Group will keep the instructions in mind and deliver solid outcomes. It will continue to deepen its core wooden‑toy business, advance the “wooden‑toy plus” cross‑border integration, empower industrial upgrading through scientific and technological innovation, give play to its leading‑enterprise driving effect, and actively advance quality improvement and efficiency gains for Yunhe’s fairy‑tale wooden‑toy industry.


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