Zhejiang Xinyun Wood Industry Group recently announced the signing of a strategic cooperation agreement with Shanghai Yunjia Network Technology Co., Ltd. to jointly expand the internet market and build Xingduoba, a vertical B2C mall brand for maternal and infant products in China.

Zhejiang Xinyun Wood Industry Group is engaged in industries such as wooden toys and children’s products. The cooperation aims to leverage the fast and efficient brand communication advantages of e-commerce, integrate industrial resources of maternal and infant products, boost domestic market demand, and cultivate more independent domestic brands.

According to project leader Miao Cai, Xingduoba mainly targets expectant mothers and preschool children. Its core product categories cover five major sectors: maternal and infant toys, apparel, accessories, daily necessities, and small household appliances. The brand name Xingduoba implies offering a rich selection of star products, delivering high-quality services and reliable goods for little stars-to-be, and accompanying mothers and children to grow up healthily and happily.

Regarding the strategic development plan of Xingduoba, Miao Cai pointed out that the platform will first deploy the market based on its inherent competitive advantages. As a leading enterprise in the wooden toy industry, Xinyun Group boasts over 20 years of industrial experience. Its exported wooden toys enjoy high popularity overseas, backed by abundant industrial resources. Therefore, toy products will serve as the core selling point to expand the market in the initial launch stage.